WHY THE BADGER?

The biggest question we get asked is "Why the Badger?"

Our response... why not? Brands are usually recognised by their branding, either a logo, colours or a character- at ATTREN. have a Badger!

We wanted to pick a symbol and character 'WE' as a brand can relate to. Badgers are hardworking, dedicated, determined and driven. 

For our first collab piece we would like to introduce 'Big Tony' and 'Lil Flo'. Both Badgers were designed by the incredibly talented Julian Johnson @ArtJaz05. Both Badgers feature on our BE BOLD COLLECTION.